A Quick Guide to Intent Data

Intent data is nothing new, but it is rapidly gaining popularity amongst marketers and it’s use is becoming crucial to a successful ABM strategy.

Not only can marketers use intent data to tailor individual messages and interaction, but also use wider data collection to ensure they are creating useful content and distributing it effectively.

Intent data gives marketers the information they need to create a more personalized experience for the buyer than ever before, but it’s complexity means that understanding how it isĀ  built can feel quite daunting. As such, we’ve created this little infographic guide to summarise the process for you…

 

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